MODERN MARKETING MANAGEMENT (Record no. 103418)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00353nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260205051828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260111s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 N144M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | NAIR K CHANDRASEKHARAN |
| 245 #0 - TITLE STATEMENT | |
| Title | MODERN MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | BOMBAY |
| Name of publisher, distributor, etc. | HIMALAYA |
| Date of publication, distribution, etc. | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 0 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CSL | CSL | 05/02/2026 | 658.8 N144M | 131360 | 05/02/2026 | 05/02/2026 | Books |