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War in the boardroom: why left-brain management and right-brain marketing dont see eye-to-eye-and what to do about it/by Al & Laura Ries

Ries, Al

War in the boardroom: why left-brain management and right-brain marketing dont see eye-to-eye-and what to do about it/by Al & Laura Ries - Collins Business 2009 - 272p.

ISBN: 9780062371454

Dewey Class. No.: 658 R446W

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