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Six rules for brand revitalization: learn how companies like mcdonald's can reenergize their brands/by Larry Light and Joan Kiddon

Light,Larry

Six rules for brand revitalization: learn how companies like mcdonald's can reenergize their brands/by Larry Light and Joan Kiddon - New Delhi Dorling Kindersley (India) Pvt. Ltd. 2010 - 218p.

ISBN: 9788131730126

Dewey Class. No.: 658.8 L626S

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