Branded entertainment: product placement & brand strategy in the entertainment business.
Lehu, Jean-Marc
Branded entertainment: product placement & brand strategy in the entertainment business. - London Kogan page 2007 - 266p.
791.40688 L529B
Branded entertainment: product placement & brand strategy in the entertainment business. - London Kogan page 2007 - 266p.
791.40688 L529B